Having a great online reputation is key to perfecting the art of digital marketing. That’s true today and it is sure to continue to be true in 2020 and beyond. An online reputation is based on what Internet-users think of a business’s online presence. Below are some tools any business can use to improve their online reputation.
Google Trends
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Most websites already know that having great SEO scores is key to getting high rankings in Google search results. Using the right keywords is also key to ranking well in Google searches. How does one know what the right keywords are?
By using Google Trends, one can type in keywords and compare them with other keywords or keyword phrases to see with one is searched more often. The more often the term is searched, the more likely it is that someone will find the content with the keyword used in it.
Surveys
Is your business doing well compared to other businesses when it comes to online reputation trends for 2020? What do customers and website visitors think of your business’s website? There’s only one way to know for sure– ask them!
Putting a customer satisfaction survey on your website is a great way to get real customers to tell what they think about the website, business, or anything else. There are a number of great survey websites any business can use to make their own customer satisfaction survey.
Social Media Accounts
Another way to improve your online reputation, according to the online reputation trends for 2020, is to keep up to date with your business’s social media accounts. If your business does not already have a social media presence, consider making some. Whether your business is on Facebook, Twitter, Instagram, or another social media website, it is sure to get more attention than if it didn’t have a social media presence at all.
Try using some of the tips above to improve both your digital marketing and your online reputation in 2020. By doing this, you are likely to get more views and clicks on your website!
Raj Kumar is a qualified business/finance writer expert in investment, debt, credit cards, Passive income, financial updates. He advises in his blog finance clap.
