How LINQ Stores helped E-Commerce Platforms to crack the toughest Indian market–Rural India

E-Commerce Platforms in India


The growth of E-Commerce in India has reached a tremendous rate since the past years. This rate of growth was unexpected analyzing the ground reality of India with respect to shopping and product purchasing as maximum crowd of this country finds comfort in bargaining and buying products on an offline basis. But within a small span of time, the number of users has crossed the number of 30 million.

Opening a brick and mortar store of an ecommerce has become very easy today. For example: With LINQ Stores, you can open a store with the least investment possible in minutes and give your customer a new way of shopping.

Reality of Offline Stores in India

Since offline purchases were the mainstream method of purchasing products, even today a large population of India prefers to buy through this method. Rather than being technology friendly, they prefer visiting the markets and buying products according to their choices. The major reason behind this preference is the trust and the comfort to which the customers are habituated throughout the years.

During the initial period, when retail and e-commerce had very few suppliers, the customers received a lower quality product which was a negative reflection in the branding. This led to the customers having their faith solidified in offline stores. In India, offline store purchasing poses a big challenge to the E-Commerce sites.

The Complementary Agenda

This zone of competition had to be bought down as the growth of online platforms was desired and to overcome this obstacle, industries came with an innovative solution.

The grand industries and organizations are planning to come up with a scheme where both offline product selling and E-commerce platforms will complement each other instead of creating a competition. The main idea is to inculcate a perfect business strategy in which the user will experience the positive aspects of both the methods and that too with lesser or zero experience of the negative aspects. Since a major population of the target audience still prefers to go with offline purchasing, the online retailers have planned to create offline versions of their business to infuse the additional trust factor in their businesses.

This property is referred to as the Omni – Channel approach. In fact in the Asia Pacific Region, more than 73% of the retailers are trying to adapt to this approach where they are contributing their technology and sensors to bring out the best purchasing history possible.

Innovations of the industries

Major online businesses are making progress in combining with several offline stores to ensure that their expansion has reached to metro cities and from Tier 2 to Tier 5 cities. According to the basic plan, every neighboring store will be associated with one or more online business platform where the customers can access the details of those sites and choose their desired range of products and finally they can book those products by making a cash deposit in the offline store.

Through this proposed method of operation, the discrepancies and the probable delays in the cash on delivery facility can be minimized to a large extent as the shop keeper receives the advance payment for letting the customer purchase the product virtually.

Platforms such as LINQ have made sure to grow and support super giants of retail and e-commerce industry by successfully helping micro entrepreneurs in fulfilling their dreams of small businesses through this venture. They aim to bridge the gap between customers and retailers leading to more efficiency in sales and delivery.

LINQ provides franchises all across the states of India with the least investment possible. It’s the best option out there to get a chance to start a business in the comfort of your own town unlike any other franchises. To know more, visit their website:

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