Starting a blog can give you the opportunity to work for yourself and create content you are excited about. Even if a blog isn’t your primary focus, adding one to your business’s website can help you reach more customers and engage with the ones you already have. Whether you are just starting or have been blogging for a reasonable amount of time, finding ways to grow your audience is essential. You can even hire a service to create a monthly content plan for you, automating the process. Here are six ways you can grow your blog today.
1. Use Social Media
To grow your blog, you need to find ways to drive as much traffic there as possible. It’s important, though, that you focus on the right readers who will want to stick around for more content. So, when using social media, it is just as important to know your potential audience and use the platforms that cater to those groups the most. Do some research on which platforms fit your niche, and create engaging posts that direct followers to your related blog posts.
2. Automate the Process
If you’re not interested in being a full-time writer, a blog can still be an excellent tool for your brand. Fortunately, you can hire a company to take care of the content creation for you. Working with a content company will ensure you get on-brand blogs that grow your business without adding to your workload. You can choose how much content you want each month according to your needs and budget.
3. Write Guest Posts
Guest posts are one of the best ways to bring new traffic to your blog. Seek out blogs that focus on similar subjects, and reach out to them about writing a blog post for them. By writing engaging guest posts for other blogs and directing readers back to your website, you are gaining an audience that will be likely to stick around. For other blogs of similar size, you can offer an exchange where you both post on each other’s sites.
4. Leave Helpful Comments
On forums, social media pages, and the comment sections of other blogs, you have the opportunity to share insight and valuable information with anyone reading. Leaving a thoughtful, perceptive comment will generate curiosity in both the blog owner’s mind and their audience’s. Provide your blog’s name or link when possible to direct readers to your content.
5. Build an Email List
Collecting readers’ emails gives you a way to remind people of new content when they may forget to check your site or don’t follow you on social media. It also offers a way for people to easily forward your content to other potential readers who may be interested in it. There are plenty of free email marketing websites that make sending an aesthetically pleasing and fully customizable email template easy.
6. Respond to Your Readers
When readers engage in the comment section of your blog or on your social media pages, replying to them can help grow your connection and personalize their experience. This makes them more likely to engage and share in the future and offers them even more value than they were getting simply by reading your posts.
Whether you are looking to be a full-time blogger or want to add a blog to your company’s website, finding new ways to grow will help you achieve your readership goals. If creating the content is overwhelming for you, hiring help may be your best option. With a little bit of engagement and research, you will be on your way to a profitable blog and a successful business.
Raj Kumar is a qualified business/finance writer expert in investment, debt, credit cards, Passive income, financial updates. He advises in his blog finance clap.