The human drive to look good is an unstoppable force—one that has resulted in the creation of a beauty industry that is now worth almost $450 billion in terms of sales. In fact, Forbes Magazine has revealed that it is one of the best sectors for women to kick-start their way to success—a veritable goldmine for those hoping to make it big time in the world of business.
You, too, can benefit from the bounties of the beauty industry, which today encompasses everything from makeup, skin care, and hair care products to fragrances, weight control solutions, and even plastic surgery.
Needless to say, if you are a beauty shop business owner, you need to know exactly what to sell in order become successful. In this article, we’ll discuss some of the product categories you should consider including in your inventory of items.
Asian Beauty and Skincare Products
If you have been paying attention this last few years, you would have noticed how Asian beauty and skincare products have skyrocketed in popularity. These products, which mostly come from the technologically advanced countries of Korea and Japan, have gained widespread reputation for being cost-effective and actually effective, meaning they really do what they promise to do.
Moreover, Asian beauty and skincare products often feature revolutionary and adventurous ingredients that are not typically found in western products. Consider Korean beauty products, which use unusual ingredients like snail mucin, bee venom, and volcanic clay, or Japanese products, which incorporate other interesting natural components like camellia, seaweed, kelp, green tea, and even bird droppings. It sounds crazy, but they work! Asian beauty products are also making it big in particular categories. For instance, Korean brands are well known for their hydrating toners and nourishing serums, while Japanese brands have the best-reviewed sunscreens in the market.
If you want to save some money stocking up your inventory with Korean and Japanese beauty products, consider buying Asian beauty products wholesale.
Beauty Tools and Consumables
Many beauty products can be used on their own. Great examples of these are body lotions and facial creams, which can be dispensed directly from their containers to one’s hands or fingers for application. However, you have an opportunity to augment your sales by also selling tools and consumables for those segments of people’s beauty regimens that need such items.
Tools and consumables can include nail clippers, tweezers, nippers, and hair brush for grooming; washcloths, body brush, and foot scrubs for cleaning up and exfoliating the face and body; cotton pads, makeup brushes, and sponge blenders for applying cosmetics and skincare products; and bags and boxes for keeping one’s collection of products in.
Jewelry, Accessories, and Apparel
The business of beauty can very well extend to fashion, and because women are also big on fashion-related items, it’s worth considering supplementing your beauty shop inventory with a well-thought-out selection of fashion items like jewelry, accessories, and apparel.
This 2018, the trend in the runways of New York, London, Milan, and Paris is to go for big, bold, and glamorous earrings and necklaces. Think of asymmetrical and extra-large earrings, layered necklaces, ornate brooches, and dainty anklets. As for apparel, consider selling classics and staples while also offering items that cater to the latest trends. What’s big this spring? Bold colors, pastels, satin, sheer, fringes, and sequins are just some of the highlights in shows across the world’s fashion capitals.
Healthy Food Items
Being beautiful is also about being conscious of what you put inside your body, and this is the reason why some of the biggest beauty personalities in the world advocate clean eating as well.
By offering delicious healthy food to your customers, you will have an opportunity to tap into the ever-increasing consumer demand for such products. You don’t even have to sell easily perishable items like fruits and veggies because packaged goods can be healthy as well. Consider peanut butter, trail mix snacks, muesli, freeze-dried fruit snacks, bottled salsa and guacamole, coconut and apple chips, and nuts like almonds and walnuts. These items can be marketed as being an important component of the beauty lifestyle, and as such, you would have no trouble selling them as well.
When thinking of items to sell—whether it’s for an online store or a brick-and-mortar shop—there are many things that you can explore that doesn’t revolve around the usual face, hair, and body products. Discover what’s popular among your customers, and research on the latest trends in other parts of the world to get some inspiration on what you can offer next.