So, what is a business? According to the definition, it’s an organization or economic system where goods and services are exchanged for one another, or for money. According to a popular opinion, businesses are organizations where employers work with their employees in order to achieve success and growth. In truth, however, things are a bit more complicated. In this article, we’re going to focus on the fact that working for someone doesn’t automatically mean that you are their employee. We’re, of course, talking about outsourcing, and here are 4 things every small business should outsource.
1. Graphic design
Every business needs to have a logo and company colors, even before the incorporation. Of course, if you are creative and skilled enough, hiring a graphic designer won’t really be necessary. However, chances are that neither you, your partner(s), or your employees really excel at graphic design (unless you’re planning on running a graphic design business yourself), so outsourcing this is the way to go here – you don’t really want to employ one, as you won’t really need them later on. Just ask the professional graphic designer that you’ve hired to come up with several logos and inscriptions that you can choose from, and use for printing promotional products and for creating online marketing campaigns further down the road.
2. Content marketing
No matter how skillful an entrepreneur and marketer you are, content marketing isn’t quite the same thing as planning a marketing campaign; it requires a lot of time and certain skills and talents that you, regardless of how experienced you are, might not have.
For one, you need to be a very good writer and storyteller. Secondly, you need to know how to optimize your content strategy with photos, graphic and videos, in addition to the text. Also, each one of these categories not only requires learning more skills (which means time), but also spending more money on software (which means… yeah, you get the picture).
By outsourcing content marketing, you can make sure that everything is done professionally and it will save you money!
3. Customer support
There are a lot of crucial parts of running a business, and maintaining a good relationship with your clients is definitely among the most important ones. This, of course, is done through customer support, and it is the customer support that is eventually going to set you apart from the sea of similar businesses. However, if you’re like most entrepreneurs, you’ll have a very, very busy schedule and won’t really have the time to spend your days reviewing customer reviews and complaints. Well, luckily for you, the modern age of technology has made this significantly easier by coming up with something called virtual receptionist services, which lets you outsource customer support, for the best possible customer experience.
4. Bookkeeping and accounting
We live in an era of multitasking – if you are not able to perform multiple tasks at the same time, you won’t last too long on the business market. Of course, the ability to do this doesn’t mean that it’s normal for things to always be this way. In fact, the American Psychological Association determined that multitasking can cause a 40% drop in productivity and this is unacceptable. On the other hand, bookkeeping is a tedious task that is simply obligatory for every private individual out there, not to mention every company. Should your tax return end up inadequate, the IRS won’t blame the multitasking, it will blame you and this can easily lead to harsh penalties, company liquidation and even jail time! This is why outsourcing your bookkeeping and accounting is so important – leave it to the skilled professionals, if you want to make sure that everything is running smoothly!